Wednesday, 25 November 2015

Poster Analysis - Nigel

The fly is a short film which was, by what I can find, crowd funded. The poster is unique for a short film as it it actually made, what seems to be CGI. This means that it isn't pictured in real life, but is actually edited on the computer to seem realistic. So this has been created purely artificial (as seen by the center image) and shows pretty much what the short film is about. The conventions of this genre are mystery and suggests that the tone of the short film will be dark. The Title FLY SPY also suggests that it is a short film about just that, but could be about many things. There is a blacked out person in the background which seems to be in a silhouetted out doorway, this could create enigma surrounding who this actually is, but also could make it seem like the object in the foreground is actually show that is isn't seen by what is in the background, but I cannot confirm this. The institutional block is at the top and shows the names of the people who appear in the short film. The title is grey which may be to just suit the background, nothing fancy but also may be in the genre of spies. The tagline ‘watching was not enough’ also creates enigma surrounding this short film. I have no details in how long this film actually is, so this short film could be 5 minutes to 20 mins, I don’t know. The institutional block at the bottom is a general block which shows what people are involved and their roles. The tone of this poster is low key lighting, this makes the doorway even more bold as it stands out through the darkness. The background/floor of the poster is wood, this could show that the location that the fly is at is hidden away like an attic. I think this poster is successful because it conveys the genre of short film that it is aiming to suggest. 


This poster is seems to have similar concepts to what I could do for our short film as my draft film poster.  The genre of this seem to be dark, mysterious and maybe thrilling. This means that the conventions which help lead us into thinking this is the colour black, low key lighting and little information – which this short film poster does well. There isn't much information given away due to to the way it has been edited together.  This is kinda what our short film could do as it is comparing two characters. This here is comparing a female and a male character, although their facial expressions are clearly shown, their body language is cut off since it is just their faces shown merged into together. In the top right of the merged picture, there is a setting which may be important in the narrative, this could show us as a viewer that they perhaps are brought together here, or even that these 3 things  are as important to the story as each other.  The title seems to be rusted which is suited to the actual context of the title being The Rusted, which is a easy link to both the title and the actual content can link together. The word The and Rusted are  Although all of these ignite enigma, the colour scheme may suggest otherwise, although the blue look of the poster could also relate to perhaps fog or mist, so unclear as mist and fog are a convention of a thriller since everything is hidden beyond the usual sight. As before, the institutional block is at the bottom of the poster. All of the text and even the image on the poster is in the direct center line, there is nothing which is out of place. It is all mirrored in this sense. In conclusion I think this poster can help me decide what my ideas can revolve around, show the usefulness of the center line being the base of where everything is and the idea of what should stand out in the title.

 This low budget film obviously became a huge success, but the original film was low budget so this poster can be one that I analyse to help me think of what I could do to get a response from the audience as this one tried to achieve. The conventions of a horror is blood, uneasiness and anything scary, although this is true, you cannot make a poster which will be too rough as it would not be suitable for more audiences, and probably will restrict where it can actually be shown too. Although this is true, this doesn't mean that this cannot happen. The image in the center of this poster is a screenshot from the film, I believe this is one of the only shots you get in the bedroom, therefore it is a famous scene as it always has both of the characters there, although this is true, they didn't know it would end up being as big as it was. The image has been edited to make it seem like it has been recorded by a camera. The woman in the image is pointing towards the door too, the door has darkness behind it which creates enigma behind what the door actually means, and what is behind the door too. The blue effect makes it seem darker, as it shows it is at night as if the camera can only shoot at night so the characters would be seeing something darker, so people can relate to the poster since usually people sleep in the dark at night, and that there is something dark. The quotes at the top are from critics, they show what the film may actually be like, giving it a good name. The title is red, which stands out contrasted with the black background of the poster. The tagline is 'what happens when you sleep?' and 'don't see it alone; which supports my other point about the image, this is trying to get a response from the viewer without producing anything which may be age rated. 

This is the most unique poster of the few I have looked at. There are critic ratings on the poster and also quotes (similar to Paranormal activity'. This is a British independent film, so its poster may help me develop my own understanding on what I want for my own ideas. The immediate difference to this poster to the others is that this one is landscape whilst the other ones are portrait. This fits more onto the poster, including the picture of the character which is quite a big name. The critics at the top also mention this 'Benedict Cumberbatch is outstanding' which shows that they want to show off this big name on the title. This may be able to convince people to go and watch the film as he is a big name especially with the TV show Sherlock. The image of him is clear and takes up the right side of the poster which suggests that yes, they are trying to sell the film as they have a high list actor. The text is spread out to fill in the space between the character and the edge of the left, this takes up a lot of the space that wouldn't be taken up otherwise. There is a small institutional block, I suppose this could be because the main actor has been given away, suggesting that he is the main person that they should know. This poster gives me a new perspective to my own ideas and allows me to think if I should have it portrait or landscape, and what that will allow me to actually do extra. 



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